Colgate Optic White Launches New Teeth Whitening Products
Visiting a dentist for a professional teeth whitening treatment isn’t always in the cards — sometimes it doesn’t fit within your busy schedule or budget. But there are plenty of at-home alternatives to choose from, including two products from Colgate Optic White that just launched: a LED whitening kit that’s powered by your phone and a whitening pen filled with hydrogen peroxide serum.
In an exclusive interview with Select, Kristen Babkes, associate director of whitening with Colgate IMC, told us the brand developed these products based on customer feedback, making sure that they’re easy to use, effective and safe for sensitive teeth. She noted that at-home teeth whitening products are especially of interest lately as people head into the office, attend in-person events or take photos during special occasions. And since many become comfortable doing beauty and wellness treatments themselves during the pandemic, reaching for an affordable, over-the-counter option is now often the default for shoppers.
Below, we broke down Colgate’s new teeth whitening products, how they work and what we learned after trying each one ourselves. As experts previously told us, be sure to talk to your dentist before using any at-home teeth whitening products to confirm that it’s the right treatment plan for your needs.